I wrote a post titled “I want to be CEO of such a service“. It was about some Twitter’s users (@jeremywright) bashing about the lack of Twitter SMS service in Canada. Jeremy was screaming out loud he wanted to pay for the service in exchange for more features.
Well, that’s a perfect execution of the Freemium model. And this morning, I want to scream the same: let me pay for your freaking service !! I discovered Spotify when I moved back to Paris from New York, as Spotify is not available in the US. I used to use Pandora and Last.fm, with a preference for Pandora. Both are online radios: you cannot listen to a specific song, but you create a radio / playlist of neighboring artists/songs/styles. Last.fm radios are user generated. Pandora’s are created by music experts. And Pandora has, according to me, the best radio service.
But than I moved back to France, and discovered Spotify. Spotify is a mix of iTunes (interface) and Deezer (online music streaming). It’s faster than iTunes, the catalog is wider than Deezer, the streaming is immediate, the quality is amazing, the features are similar to iTunes and you get used to it quite quickly, you can link to songs, albums and playlists, and playlists databases are available online. Moreover, all this is available on their iPhone app (available for premium members).
However, the radio feature is not good - it’s a real deception. And that is the only thing keeping me from buying the premium version!
But getting back to the idea of this post, Spotify is the perfect execution of a freemium model: it’s free, the service is real good, and it brings you slowly to wanting more.
Test, love, buy. That should be a mojo for any entrepreneur.
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