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Author Archive for Laurent Kretz

Finding the G spot

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There are two types of social apps. The ones that crave for users, and pursue any option (features, dev, PR, marketing, R&D, acquisition, …) to get them, and the others, who crave for server power and load balancing to handle the massive flow of new users.

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Startups and multiple choice questions

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When I was a kiddo, the type of knowledge and skills assessment I hated the most were MCQs. For subjects that I had most difficulties in, MCQs brought doubt when I had little confidence.

As startup founders, we face hundreds of MCQs every week. Continue reading ‘Startups and multiple choice questions’

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Working at a startups sucks

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Ok, excuse the alluring post title, but it seems in this world we live in, that there are two types of entrepreneurship blog posts you read. People giving startup lessons to other people (we did it), and startups guys bragging about how well their startup is going (we did it too). Continue reading ‘Working at a startups sucks’

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You tech team is also your sales team

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We got into a friendly debate with @bjonathan about biz cards. Some argue it's an unnecessary expense, and I don't agree. It costs $5 bucks to make an intern or employee happy.  Continue reading ‘You tech team is also your sales team’

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Getting your tech team pumped up !

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At SubMate, we’re blessed with a super cool team of engineers. We got Clément, a killer ruby on rails developer who joined the team last month, and Kevin, a ninja iPhone hacker who joined last week. Both are ultra motivated by our project, and don’t count hours.

Continue reading ‘Getting your tech team pumped up !’

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Availability of talent - Avoid Ruby on Rails ?

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Our good friend @Romain_David, the cofounder of BalloonUp (an app that helps conference organizers and companies events improve participation and interaction), wrote a rant about ruby on rails. Romain is a business guy, and his partner in crime is a cool dude called @Pierre Valade, an engineer, real rails ninja with a business oriented vision. Continue reading ‘Availability of talent - Avoid Ruby on Rails ?’

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Untitled

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The art of the perfect launch

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In short, I don't pretend to have it. 

However, SubMate can boast about having had some amazing press, great early feedback, thousands of super active users, tons of requests (partnerships, new cities, recruitments), and tens of thousands of uniques over the first 3 weeks of the service. That didn't arrive magically. We pushed our luck.

Continue reading ‘The art of the perfect launch’

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Remember that …. you’re beautiful !

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Yesterday, I pretty much took a day off: my interaction with "the world" was limited to my twitter timeline. I took the opportunity to think about the last two months of SubMate.  Continue reading ‘Remember that …. you’re beautiful !’

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SubMate has launched!

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I'm pretty sure you've heard it already, but SubMate has launched! The public beta was announced last week on Thursday at TheNextWeb conference in Amsterdam.
It was followed by an incredible weekend of buzz, with articles and interviews all over the place (NBC, BBC, Gotahmist, New York Post, Washington Post, Business Insider, …).  Continue reading ‘SubMate has launched!’

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